The British Touring Car Championship is one of the best-loved,
most illustrious and famous motor racing championships in the
world. Only Formula 1 and America’s NASCAR stock car series have
longer histories – since its inception in 1958, it has attracted and
captivated millions of fans all around the world.

Trackside crowd figures nudged the 40,000 mark as the calendar
evolved into a major UK tour all over the kingdom. The social element
of the championship quickly became important, and as is the case
now, there was no substitute for ‘being there’. Few other sports have
enjoyed such rapid growth in popularity.

Now with unprecedented levels of national television coverage, ITV
has extended it’s contract up until the end of 2026. That same 2-litre
formula continues to provide one of motor sport’s most addictive,
action-packed atmospheres for an audience of millions. It is the
perfect platform for teams, drivers and sponsors to raise their
profiles and reputations.